Every user is unique. What one person finds difficult, the next one won't. The trick is to figure out what's generally true about your audience, which means learning about enough individual users to separate the quirks from the common behavior patterns. Whether you're considering a new site or revitalizing an existing site, we here to help.
What you'll need to know about your audience:
- Their goals in using the site
- Specific tasks they undertake in pursuit of those goals
- Language and words they use to describe what they are doing
- Their skill at using sites similar to what is being designed
- Their attitudes toward the kind of site being designed
Approaches:
- Direct Observation using interviews and on-site user visits
- Case Studies
- Surveys
- Personas used for modeling your target audience
Deliverables:
- Full Reports
- Actionable, Prioritized Recommendations
- Mock-ups or Wireframes
- Workshops discussing report findings and recommendations
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