Information architecture describes the way information is grouped, organized, and prioritized. Effective information architecture enables people to step logically through a system confident they are getting closer to the information they desire.
Organizing information can be a difficult task: novice users compared to experts, differences between differing needs between the same user group, and same users but different goals. Most people only notice information architecture when it's poor and stops them from finding the information they require.
We are experienced with different methods for gaining insight into users' mental models and effectively applying these insights to ux design. The end goal is to organize functionality and content into intuitive flows and structures that your audience can easily understand and adopt.